Brand Development

Personal Brand Development | Executive Brand Development | Founder Brand Development |Startup Brand Development

Personal Brand Development
Are you thinking about changing your life’s direction? Do you feel the need to put your best foot forward but are unsure what that entails? Are you about to assume a leadership role and want to update your brand? To start anew, consider the transformative benefits of personal branding, which will help you prepare for the next chapter in your journey—with clarity, purpose, and confidence.

Think of me as your guide. I’m a veteran of personal branding, a process I’ve immersed myself in more than once during my entrepreneurial career. Each time I changed my professional focus, I had to reset and rebrand. For more than 20 years, I’ve successfully helped individuals and organizations create and update their brands. In addition to my own experience and that of helping others, I bring a multicultural background, which provides me with unique insights into brand creation and perception. I’ll be there to support you in your efforts to transform your life and live your best chapter yet.

Executive Brand Development
You’re a successful professional who’s about to assume a leadership role. It’s prudent to review and update your personal brand prior to focusing on your appointment to ensure alignment with your new organization’s brand.

Founder Brand Development
If you’re a first-time founder, you’ll want to take the time to establish your personal brand before focusing on your new company’s brand. Why? As the founder, you will be new customers’ first exposure to your brand; your founder brand must set the tone. Customers and supporters will then follow you to your new product. It’s vital that you start your entrepreneurial journey with a clear understanding of how you will align your personal brand—as a founder—with your new business brand.

Startup Brand Development
If you’re a first-time founder, you’ll want to develop your company’s brand strategy alongside your product strategy. Why? Because your company’s brand identity should permeate every component of your business from the start, while your product’s brand identity might focus on a specific niche. A common startup error is diving into product development first, launching your prototype, and only then turning to the drawing board to figure out your business brand strategy. Your parallel research should produce insights to help align these two areas.

Contact me to reset or start a new chapter with with clarity, confidence, and purpose!

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