Endorsements

Brand Development

Brand Development with Elegant Solutions
I have enjoyed working with My-Tien on different projects since 2005 during which she demonstrated the highest level of diplomacy, intuitiveness, thoughtfulness, and professionalism. Her extensive brand expertise, business knowledge, resourcefulness, and creativity enabled her to deliver elegant and practical solutions that meet our needs.
— Founder & President

Quality People + Quality Process = Quality Results
My-Tien possesses the ability to put quality people and quality processes together to make a quality product. I think of her as the perfect blend of strength, vision and diplomacy to pull off any project, no matter how seemingly complicated, large or unwieldy. She and her team were always on time, on budget and with a life, style, meaning, and energy beyond what was expected.
— Founder & CEO

From Corporate to Entrepreneurship: Building a Brand with Strategic Expertise
When I transitioned from the corporate world to launching my own firm, My-Tien was instrumental in setting up my business. As our brand developer, she led a talented team of designers, developers, and media specialists to craft our brand strategy and oversee its execution. Beyond creative direction, My-Tien also leveraged her network of trusted vendors, negotiating cost-saving licensing and service agreements on our behalf. The result exceeded our expectations, and we couldn’t have completed the project without her. Getting it right takes longer than one might think, and My-Tien’s expertise made all the difference.
— Founder

Building a Brand That Evolves With Success
As a partner in a new business, we needed a strong brand position to stand out. My-Tien helped us craft both our founder and company brand identities, ensuring consistent alignment across all platforms. Every five years, we continue to work with her to review and refine our brand positioning. She’s always ahead of the curve, deeply familiar with our work, and attuned to our competitive landscape. In every engagement, My-Tien anticipates our needs, often articulating ideas we hadn’t even expressed yet. We value the ongoing collaboration and trust her insights to keep our brand strong and relevant.
— Managing Partner

A Career Shift that Led to Deeper Clarity
When I was going through a career transition, I thought I needed help identifying my next career path. Instead, My-Tien guided me through a detour into personal branding. At first, I was hesitant about the exercises and reflections, but by the end of the engagement, I realized just how valuable and clarifying the process was. It uncovered deep insights—not just about my professional direction but also about myself and my family. My-Tien helped me articulate who I am, how I want to present myself to the world, and what path truly aligns with my goals.
— Tech Executive

Brand Development, Leadership Coaching, and Startup Operations
My-Tien and I have collaborated with our team of developers over numerous brand development and startup projects. She has been a great coach, team leader and creative director, juggling both internal needs and external demands. Her ability to manage each project from concept ideation to implementation and launch has helped us to deliver and exceed client expectations.
— President & Lead Designer

Personal Development

Integral Component of Mental Health Program
My-Tien has become an integral component of a continual 8-week professional training program for public school nurses in Denver (DPS), the largest school district in Colorado. Students come to our nurses with daily crises, which include bullying, homelessness, substance use disorders, and suicidal thoughts. DPS RNs must ensure their patients and families are provided wrap-around support, like hospice nurses or other specialty care nurses. Consequently, they often ignore how weighty these daily emergencies affect their own mental health.
My-Tien adeptly guided our nurses to investigate and support their own strategies to ensure their well-being. She received the highest ratings among all components of the 8-week training, with nurses acknowledging that My-Tien’s Self-Care program was vital for transforming their work and personal habits, enhancing their mental health, and fostering their personal growth.
— Healthcare Professional, Team Manager, PhD, MPH, RN, MS, CNL, AE-C

No Guilt Self-Care
My-Tien has helped me through some very low moments in my life with her Wellness / Self-Care coaching. She gave me gentle, encouraging and firm direction to put me on a path toward work/life balance as a mom of two wonderful children (one of whom is a profoundly autistic teenager) with a demanding career in academic administration. My health often came last; I’ve struggled to make time for it.
My-Tien is always supportive, non-judgmental, encouraging, and motivating. She provided concrete strategies and techniques to address daily stress. My-Tien truly helped me recognize that self-care is critical for my well-being, which provides me with the physical and mental strengths to face my life’s demands. I have experienced the positive impact of her coaching: she helped me take care of business—the business of Me! My-Tien’s East-West approach to self-care demonstrated to me her profound understanding of the interconnectedness of mind, body and spirit. I’ve learned so much from her!
— Academic Dean

Time for Me (TFM)
The insights and information that I learned from My-Tien in the last few months have reminded me that as a healthcare professional, I must take time to care for myself first. It’s easy to focus on others and forget about my mental health and what is best for me. I’ve incorporated what My-Tien called, “Time for Me (TFM)” into my daily life. Her recommendations are easy to implement; I’ve changed my home and work routines for the better. I’m much more focused on making small, consistent changes that improve my mental and physical self.  
— Healthcare Professional, RN

I Got My Time-for-Me Back!
Thanks to My-Tien’s coaching, I had an “Aha!” moment that my body is my only home, and I need to take better care of it. I also dropped my narrative that, “I don’t have time for self-care.” I went home and told my family that dinner will be an hour late from now on because I needed to go to the gym first, on my way home from work. I could not believe it! No one blinked or got upset. And just like that! I have now incorporated my workouts back into my life. My daily stress has decreased significantly! Thank you, My-Tien!
— Healthcare Professional, RN

New Self-Care Practice 
As a busy mom of three, wife, and full-time school nurse, care for myself has not been at the top of my list. Having My-Tien come and work with a group of us during a mental health-based professional development, both in what she presented to our whole group and also her responses to our own personal situations, has been the key to moving me to a space where I actually take action for Self-Care.

My-Tien’s recommendations led me to make changes such as setting a work alarm to start packing up and leave work on time, taking advantage of unexpected free time (canceled or postponed meetings) for myself instead of doing tasks for others, and getting back to daily exercise and caring for myself physically. Perhaps even most profoundly, interacting with My-Tien led me to recognize and celebrate all of the things I’m doing well, and to give myself permission to take what she calls, “Time-For-Me (TFM).” I am truly grateful for her and what she brings!
— Healthcare Professional, MSN, RN

My Body Is My Only Home: 24/7?
My-Tien has inspired a lot of changes and motivation to take better care of myself. I have been more consistent with the self-care practices that we had discussed. Thanks to her encouragement I have made many changes that are benefiting me. I really appreciate her! Thank you so much My-Tien!
— Healthcare Professional, MSN, RN

Inspired to Reset My Self-Care Practice
My-Tien’s Mental Health: Self-Care coaching reminded me that, “my body is the only home I have: 24/7.” She inspired me to reset and start a new Self-Care routine.
— Healthcare Professional, MSN, RN

Prioritizing Self-Care in a Demanding Profession
My-Tien has been super helpful in helping me prioritize time and care for myself. My self-love and confidence have grown knowing that I am actively doing things to take care of my mental and physical health, including taking Time for Me (TFM). Self-care is not always easy as a parent and a healthcare professional. It can be all too easy to take care of others while neglecting my own well-being and needs. Thank you, My-Tien!
— Healthcare Professional, RN

Finding the Courage to Pause and Reset
My-Tien’s well-being / mental health coaching in 2023 gave me the courage to make a big decision, which is to take a sabbatical year from work to look after my health and my family, which include members with special needs. The time off has helped us reset. We’re all healthier and happier and I look forward to starting 2025!
— Healthcare Professional, RN

Founder Empowerment

From Product-Driven to People-Driven: A Founder’s Breakthrough
As a serial entrepreneur, I was able to raise capital and build multiple startups. However, as an engineer, I focused primarily on selling my SaaS products—without realizing how much I overlooked key areas like team building, client relations, and brand strategy.
I met My-Tien through a mutual project and soon enlisted her help. She was exceptional at identifying operational gaps and pinpointing pain points that were holding us back. She guided our team in addressing those challenges—including brand positioning, and communication and operational processes—eliminating stressors that had been slowing us down.
Beyond that, My-Tien seamlessly stepped in to resolve unforeseen crises, helping us avoid serious consequences—including the potential loss of a major client. Her ability to anticipate risks and navigate obstacles was invaluable. She was focused, thorough, and an absolute pleasure to work with.
— SaaS Founder and Serial Entrepreneur

From Idea to Execution: Building a Startup from the Ground Up
My co-founder and I had a great startup idea, but coming from corporate backgrounds, we didn’t know how to bring it to life. M helped us create a clear roadmap and business plan while serving as our product lead—building a small technical team to develop our service. They also guided us in defining our mission and crafting a brand strategy that extended across our entire operations. Their deep startup knowledge and insights were invaluable in making our launch a success.
— Tech Co-Founder

Leadership and Startup Operations
I really enjoyed collaborating with My-Tien on numerous startup projects. My-Tien’s dedication to her clients and team members, resourcefulness, thoroughness, and ability to deliver quality projects is top-notch. With her calm presence (especially during crises), she helped us find creative and win-win solutions for all. Her wealth of knowledge and experience makes her an asset to any organization.
— Tech Entrepreneur

Unlocking New Possibilities for Leaders
My-Tien has a great gift for helping talented leaders create new possibilities for success.
— Social Entrepreneurship Leader

Strategic, Focused, and Results-Oriented Leadership
My-Tien is a remarkable talent. Over the course of two years, I had the opportunity to collaborate with her on multiple projects, witnessing firsthand their exceptional ability to bring focus and efficiency to complex initiatives. In a short time, My-Tien helped refine our business model, streamline our web strategy, and oversee design and execution with precision. Her strategic mindset and results-driven approach made a significant impact. My-Tien is an invaluable resource for any business looking to sharpen its vision and achieve tangible success.
— Entrepreneur and Business Consultant

Precision Meets Strategy in Product Lead
I really enjoyed working with My-Tien as a Product and cross-functional Team Lead for PaaS projects. She excelled at both details and strategic issues, an unusual combination. I would recommend My-Tien without reservation!
— Principal Scientist

Seasoned Advisor with Entrepreneurial and Operational Expertise
My-Tien M. brings an impressive combination of operating, entrepreneurial and project management experience to their consulting practice. I have known them for since 2000; they advised me on business plan development for a software company and has provided me with invaluable insights on various entrepreneurial opportunities.
— Private Equity Investor and Strategic Advisor

Setting the Bar for Excellence in Startup Project Management
My-Tien served as my lead project manager on a cross-functional team of multiple developers for large SaaS / PaaS projects. My-Tien really helped make my job less stressful with her strategic thinking and diplomatic skills—including resolving crises with clarity and poise. She was extremely thoughtful, detail-oriented and organized. My-Tien, without a doubt, sets the performance bar for not only all future project managers but myself included. She tops my list as the best project manager in crazy start-up environments.
— IT Consultant

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